Over 800 million people participate on Facebook. We not only post our thoughts, but also interact with and learn about our friends. Our research focuses on a simple question: how does the presentation of information on a social media site affect how people interact with each other on the network? Does information from our peers influence us to adopt their activities? Will we become friends with people with activities and behavior profiles similar to ours? While scholarship on network evolution has produced deep insights, we do not understand well the role of information feedback on network evolution.
To carefully control what information is presented to participants on a social network, in partnership with ASU, we are running experiments on social network designed to promote entrepreneurial activity (http://10000solutions.org).Back